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OPPORTUNITIES ANALYSIS
ASSESS YOUR FIRM'S TEN MOST IMPORTANT OPPORTUNITIES USING THE EXTERNAL ANALYSIS CHECKLIST AND YOUR OWN BELIEFS ABOUT YOUR FIRM.
In the column marked evidence, site the primary reason(s) why you believe this is an opportunity.
OPPORTUNITIES
EVIDENCE
OPPORTUNITY: Any external factor or situation that offers promise or potential for moving closer
or more quickly toward the firm's goal.