Planogram

How to Make a Planogram

Making a planogram is a delicate balance of logical organization such as grouping items in the same category and taking advantage of consumer behavior and psychology to expose them to new or highly profitable products, and increasing sales by using cross-selling techniques and triggering impulse buy behaviors. For example, stores will first group all bread-like products in the same aisle and then will often place peanut butter, jelly and other condiments in the same place to help remind shoppers to stock up on those items at the same time.

Products placed at eye-level may sell better than products placed on the bottom shelf. However, products on the bottom shelf may be eye-level for children. Their lower level placement may even make it easier for children to grab products to add to their parents' carts. For example, you'll often find sugary kid-centric cereals on the bottom shelves while healthy, high-fiber ones will be placed higher.

SmartDraw makes creating a planogram easy with built-in templates and symbols you can drag-and-drop onto your layout.