Create marketing mix like this template called Marketing Mix - 7Ps in minutes with SmartDraw. SmartDraw includes marketing mix templates you can customize and insert into Office.
TARGET MARKET
PRODUCT
Design
Technology
Usefulness
Convenience
Value
Quality
Packaging
Branding
Accessories
Warranties
PRICE
Strategies:
Skimming
Penetration
Psychological
Cost-Plus
Loss leader, etc.
PLACE
Retail
Wholesale
Mail order
Internet
Direct Sales
Peer to Peer
Multi-Channel
PROMOTION
Special Offers
Advertising
Endorsements
User trials
Direct mailing
Leaflets/posters
Free gifts
Competitions
Joint ventures
Physical
Environment
Smart
Run-down
Interface
Comfort
Facilities
Process
Especially relevant to service industries
How are services consumed?
People
Employees
Management
Culture
Customer Service