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Infographics are visual representations of data and information. In some ways, any chart or diagram could be labeled an infographic. A map and a weather forecast are both types of infographics. Recently, the term has come to mean a specific type of visual that often contains a collection of different charts and graphs centered on a single topic or message such as habits of coffee drinkers in the US or trends in the auto industry. Some people have even created their resumes as infographics to catch the attention of prospective employers.
A distinguishing feature of a modern infographic is that it looks polished and well-designed. In some cases, infographics can also be animated and interactive.
The word is a blend of the words information and graphic first used in the 1960s.
This page taken from the Catalog of Copyright Entries by the Library of Congress in 1963 might be earliest use of the word in print.
This Google graph shows the increased use of the word in print from the 1960s to present day.
Many businesses use infographics to attract potential customers, newspapers use them to communicate complex data visually, and educators use infographics to engage students and capture short attention spans.
Data presented visually is often easier to understand than text-heavy articles and case studies. They tell stories at a glance and are easy to understand.
Infographics can effectively replace boring reports and walls of text. Many marketers use infographics to generate social media buzz and excitement. Infographics drive traffic, help build links, and raise brand awareness. They attract attention and shares better than any other type of content marketing.
When done well, infographics are easy to access, understand, and share.
SmartDraw provides dozens of templates and examples to help you get started, even if you're not a designer. You can drag and drop professionally-designed graphics, add text, add your own logo or photos.
You can also add charts, maps, timelines and more.
Click on any of these infographics included in SmartDraw and edit them:
Browse SmartDraw's entire collection of infographic examples and templates
Discover why SmartDraw is the best infographic software today.