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A growth-share matrix, also known as a Boston or BCG growth matrix, creates a visual assessment of products or investments in terms of relative market share and market growth rate. Each investment or product is plotted in one of four positions on the matrix. A product or investment can be considered a star, a question mark, a cash cow, or a dog.
The best way to understand growth-share matrices is to look at some examples of growth-share matrices.
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