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Customer Journey Map Templates

Understand your customers and improve their experience with customer journey maps

Create Your Journey Map

The Easy Choice for Customer Journey Mapping

Easy to Use

Start by selecting one of our customer journey map templates and drag and drop sticky notes and emojis as needed. SmartDraw makes it easy to add and move notes into pre-set stages that will automatically expand to accommodate all your touch points and opportunities.

Easy to Work With Other Apps

SmartDraw is easy to work with no matter what other apps you use. You can add your customer journey maps to:

Microsoft Office^®
- Excel^®
- Word^®
- PowerPoint^®
Microsoft Teams^®
Google Workspace^™
- Google Docs
- Google Sheets
Atlassian^™ apps
- Confluence
- Jira
- Trello

Easy to Save to Your Existing Storage Solution

SmartDraw works hand in glove with most file storage systems. You can save your customer journey maps directly to:

SharePoint^®
OneDrive^®
Google Drive^™
DropBox^®
Box^®

There is no need to create a parallel set of common folders and permissions, SmartDraw can just save files directly into your existing set up.

Easy to Share

Share your journey map with anyone, even if they don't own a copy of SmartDraw, with a link. You can also easily export any diagram as a PDF or common image formats like PNG or SVG.

Easy to Get Help

Have a question? Chat or email us. SmartDraw support is in-house and free!

Easy Collaboration

SmartDraw makes it easy to brainstorm with your team. Discuss your customer's journey and add touch points, feelings, and opportunities as a team. Save your document to a shared folder or send anyone a link and your team can easily leave comments and feedback.

SmartDraw also works where your team already communicates. Collaborate on customer journey maps in Microsoft Teams^®, Slack or Confluence.

Steps to Effective Customer Journey Maps

Customer journey maps can vary depending on your business model or industry, but there are some key points that all effective customer journey maps share:

You will need a clearly defined customer persona.
Most customer journeys showcase the following stages: awareness, consideration, purchase, retention, and advocacy, but you can modify this to fit your industry.
Identify customer touch points where the customer would interact with your brand.
Collect data and feedback about customer sentiment at the touch points you identified.
Note pain points that customers have mentioned.
List potential opportunities for improvement.

An effective customer journey map will help you better understand and improve the customer experience while also helping to optimize your product, sales, and marketing efforts.