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Strategy
Objectives
Measures
Targets
Initiatives
Financial
Increase Margins
Increase in Dollars' Profit
30% Revenue
Lower Interest Rate and Therefore Increase Lending
Customer
Decrease in Loan Interest Rate
Smaller Percentage
Decrease by 2%
Decrease Advertised Interest Rate
Internal Business Processes
Increase Lending
Quantity of Money Being Loaned
$10,000 Increase
Decrease Interest Rate
Learning & Growth
Monitor Demand For Loans
Number of Loans Being Taken Out
40 Loans
Adjust Interest Rate as Needed
Smith National Bank
Adapted from the Balanced Scorecard by Robert S. Kaplan and Dave P. Norton. Harvard Business School Press. 1996.
